5 Copywriting Tips That Will Improve Your Sales

When you have to convince someone of something through words, sometimes you can sometimes feel hopeless: Which words should you use? How should you frame the offer? How can you sell with less appearance? Luckily, copywriting is also an art & science.

Here's a list of 6 copywriting tips which I compiled after conducting some research. They're mostly centered on selling your product by using language which seems "attention-grabbing". Also, remember that your audience's knowledge level goes a long way in determining whether they'll buy from you or not. So when writing copy, always consider these things:

First, use copywriting formulas. Headlines have been around for ages, so you're not alone. But many copywriters are lazy when it comes to headlines and formulas. To get more clicks, it is best to follow pre-determined copywriting formulas which are easily available on the Internet. In fact, most Google tools provide headlines based on pre-determined formulas, too.

Second, use a "big" killer headline. When copywriting, it's best to scare people. A big scary headline grabs attention right away. Research shows that copywriting works best when used this way. However, some copywriters still prefer to use a more personal touch with their headlines.

Third, use marketing drivel. When marketing drivel sells, people love it! That's why copywriting tips advocate using marketing drivel in your copywriting. Marketing drivel works well because it grabs attention, gets your point across quickly, and helps you build trust as you send the customer to your squeeze page or opt-in page. If you can find one successful marketing tactic that works very well, it's marketing drivel. And if you can't seem to figure out how to apply these marketing drivel writing tips to your copywriting, consider hiring a copywriter.

Fourth, tell a little more about the person behind the product or service. When copywriting tips tell you to grab attention with a big scary headline, consider who you are trying to sell to. If you are selling to business owners, imagine how much better you'll sound when you say, "Jane Doe, a high school senior, wants to know if you have a C average. Would she be interested in learning how to make her own mugs, mementos, keepsakes, and doodads?" Or, if you are trying to sell to women, imagine how much better you'll sound if you admit that "Barbara Smith is a single mom who lives in New York City" or "Carrie Smith is a stay-at-home mom who loves to shop."