Marketing Opportunities From Multiple Channels to Bring More Leads and Sales to Your Insurance Business

Managed Benefits Services is a rapidly growing company based in Toronto. You worked as a front-line call center agent for a large financial firm, selling products and services to small businesses and corporations on behalf of the parent company. In your previous role, how many sales did you close? How many clients or customers did you serve? How much time did you spend working late nights?

Managed Benefits Services (also known as MBS) is a growing industry within the Canadian Job Marketplace. In fall 2021, we started a new marketing department focused on providing consulting, networking, and lead traffic to client companies. This was one of the first projects for our new consulting team. What led us to this new focus? There are several different factors that contributed to this decision to incorporate a Managed Benefits Services platform into the consulting practice.

First, we needed a new marketing tool to attract new clients. The old telephone and cold-calling practices simply weren't working for our clients. Our current company had several strong leads but we were spending more time responding to phones than making new leads. When we started using a Managed Benefits Services consulting model, we began to identify specific Managed Benefits Services "marketing tools" that would not only make answering the phone easier, but also provide clients with a strong report - that they can refer to, and then track the results of their efforts to determine if this level of marketing was meeting their business goals.

Second, we needed a new platform to manage and segment our leads. With our previous Marketing Department, the goal was to create capture pages that included keywords that reflected the type of service or product the client was looking for. This was a simple process that required us to do a keyword search for each keyword that we associated with the type of client that we were seeking to serve. Once this data was in a form that could be searched, we created pages on our Managed Benefits Services blog that provided information about the services that were available, how much they cost, what incentives were offered, and other tidbits to help clients with their decision-making.

Third, we needed a third platform to submit those listings to the insurance companies that provided the leads. Since we had a strong client database that spanned many areas of California, we needed a centralized place to submit the listings and be able to track the results. We had several service providers that allowed us to submit the listings, so we decided to use them for our Managed Benefits Services blog. That way, anyone interested in receiving information about Managed Benefits Services in California could simply go to the blog and browse through the list of service providers.

In short, we took a proactive approach to marketing and discovered that we could generate more insurance lead traffic by using multiple channels for marketing. By combining the efforts of three different strategies, we were able to generate more leads, which translated into more sales and more success for our clients. It's important to learn from others' mistakes, but in this case we learned from the bull's eye. Click here for more details about krishen iyer fresno